Faded Neon and Rusted Chrome:
A Road Trip through American Nostalgia on Route 66
Faded Neon and Rusted Chrome uncovers how Route 66 turns nostalgia into a political technology—one that naturalizes the ideologies of U.S. empire embedded in the American built environment.
Faded Neon and Rusted Chrome examines Route 66 as more than a nostalgic road trip—it reveals the highway as a cultural and political technology that naturalizes the ideologies of American empire. Rather than treating Route 66 as a charming artifact of midcentury mobility, this book shows how the road and the stories told about it helped construct a national identity grounded in freedom, movement, and open horizons, even as those narratives obscured profound racial, economic, and infrastructural inequalities.
By tracing how nostalgia circulates through landscapes, roadside ruins, tourism, photography, and preservation culture, the book argues that nostalgia is not merely a feeling but an emotional infrastructure with political consequences. On Route 66, nostalgia smooths over the harms embedded in the built environment—environmental dispossession, segregation, displacement, and uneven development—making them appear as natural features of the American landscape rather than the products of specific historical choices.
Through cultural criticism, mobility studies, and place-based observation, Faded Neon and Rusted Chrome reframes America’s most mythologized highway as a site where fantasy and empire converge. The book illuminates how nostalgia organizes memory and desire, shapes our sense of who belongs on the road, and defines what kinds of futures seem possible in a nation increasingly governed by longing for an imagined past.
Faded Neon and Rusted Chrome explores:
how nostalgia functions as a political technology that shapes American identity
the emotional infrastructures embedded in roads, landscapes, and mobility systems
the relationship between Route 66 mythology and ideologies of U.S. empire
the ways transportation infrastructure conceals racial, economic, and environmental harm
how tourism, photography, and preservation culture turn the highway into a consumable fantasy
the power of roadside ruins and “vintage Americana” to naturalize inequality
how mobility narratives define who belongs on the road—and who does not
the role of affect, memory, and desire in sustaining national myths
Status and timeline
Status: Currently developing the book proposal and sample materials
Timeline: Proposal submission targeted for late 2025, with full manuscript drafting and fieldwork continuing into 2026

